The Traditional Plumbread is based on a recipe used by Myra Pocklington in the 1930's to feed the farm workers on the family farm. Covered in home churned butter, she would take it out to the farm hands in the fields at break time. Sometimes they would also get a thick chunk of home churned cheddar cheese to accompany the Plumbread.

The Luxury Plumbread was developed in 1998 because of customer feedback. We were asked to produce a loaf using our traditional recipe, but with a hint of mixed spice and some cherries, for a large wholesale order. The few spare loaves from the batch were sampled in our shops by our customers. The demand was there so we went into full production and we haven’t stopped since. We now produce even numbers of Traditional and Luxury Plumbread.

The Slater Eyre Plumbread was made in the bakery based in the ‘Capital of the Wolds’ market town of Louth by Mr Slater Eyre around 1834. This soon became very popular in and around the town but eventually stopped being produced. Along with the popular ‘Modens Plumbread’ The Lincolnshire Plumbread Company bought the rights to produce this fabulous product from Moden’s Plumbread in 2019 and using the original recipe have been promoting and selling it since.


The Lincolnshire Plumbread Company was set up in 2010 specifically to promote Lincolnshire Plumbread outside the County of Lincolnshire. All four Plumbread versions are now produced under the one roof in our modern Lincolnshire bakery.